ABOUT US.
Our story begins with a passion for alternative fashion and a desire to offer something different to the world. We believe in embracing individuality and expressing yourself through what you wear.
Join us on this journey as we redefine fashion and celebrate the beautifully bizarre.
At Dead Cool Club, we are dedicated to providing a platform for the wild and unconventional. Our mission is to offer a diverse range of clothing and accessories that speak to the free spirits and the non-conformists. We are not just a brand; we are a community of the extraordinary. Come as you are, explore our collections, f**k the ordinary and be unapologetically you.
THE FACES
BEHIND THE BRAND.
VEE BRAMWELL.
FOUNDER | DESIGN DIRECTOR
Victoria Bramwell (Vee). The original founder and Design Director at Dead Cool Club. With an inspiring outlook on life and a hunger for creating unique and extraordinary garments, Vee leads the way for our brands identity.
OLLI LLOYD.
CO-FOUNDER | CREATIVE DIRECTOR
Oliver Lloyd (Olli). With a background in product design and passion for creativity, Olli brings the brand to life with creative graphics and epic media production.